Introduction
Place students into small cooperative groups of three students. Each group will review finding unit rate, determine which phone plan is the better buy, create a slogan/jingle for their product, determine their target audience, produce an advertisement and present their product.
Week 1
- Unit Rate Review: Allow students to choose their review activity.
Better Buy: Compare phone plans to determine better buy
Week 2
- Propaganda Review:
Activator:
As a group or small teams, have students use prior knowledge to recall
List of Slogans and Companies
"Do the Dew" -- Mountain Dew
"Have it your way" -- Burger King
"Need a moment" -- Twix
"Zoom, zoom" -- Mazda
"It's finger lickin' good"--KFC
"5, 5 dollar, 5 dollar footlong,5, 5 dollar, 5 dollar footlong,...It's c,c,c, catching on!"-- Subway
"Meow meow meow meow/meow meow meow meow/meow meow meow meow/meow meow meow
meow." -- Meow Mix
Assign Television Watching Homework
Students will review advertisement terms and definitions in the handout and the questions. Tip: Teachers may be able to show commercials from YouTube to show examples of the advertising techniques. Assign students to watch three-to-five commercials for homework.
Discuss Findings
After students have completed the homework, discuss the techniques used in the commercials.
Questions for discussion:
Which commercials were the students' favorite ones?
Did they find that they were the target audience for the commercial?
Was the television show that was on before or after the commercial a favorite show?
Did they see any examples of bias or stereotyping?
How did this affect or not affect them?
What were the most memorable slogans and/or jingles?
What commercials most effectively used a technique?
Create Advertisement :
Students may choose their advertisement format such as PowerPoint, Prezi, Video, Posterboard, Skit or Brochure. Each student within the groups must have a job title/responsibility.Remind students that they will present their Ad to the class.